Inspired by minimal-bohemian, located in the district of Sant 'Ambrogio in Florence, artistic and literary crossroads of the city. The name Société Anonyme is a tribute to Marcel Duchamp and Peggy Guggenheim who founded an avant-garde art gallery in New York in the 1920s called Société Anonyme. The Dadaist spirit is at the heart of the store.
Internationally renowned brands live side by side with niche and research brands. Société Anonyme is also a man-woman collection that is produced and sold only in the store and in the online shop. The store also has a space dedicated to parties and vernissages.
Société Anonyme was born as a laboratory for the creativity of its owner Massimiliano Giannelli. It soon became an experimental space for Japanese, Swedish and Belgian brands, indifferent to commercial conventions.