As a result of the intuition of Isabella Saponaro, Coccole Bimbi was born in Puglia in 1989 as a small clothing bou- tique for children. Since its starts, the project has ambitious goals: over the years, the little store attracts the at- tention of the most influential characters of the fashion system.
In 2015, with the contribution of Cesare and Sabino Morisco, Isabella’s sons, the company broke through the door of the web, opening up to new technologies. For the first time the store concretely lands in the world of e-com- merce: CoccoleBimbi.com is born. It will be just a prelude to the great successes achieved in the following years: with the multiplication of channels and platforms for the purchase of products, CoccoleBimbi focuses on a proposal which mixes established brands, historical brands and emerging designers in the luxury industry.
Over the years Coccole Bimbi has established itself as a digital benchmark for the kidswear world, in Italy and beyond.