In September 2000, WHITE gave birth to an idea by Massimiliano Bizzi, as a section within MOMI (Moda Milano) that changed the existing exhibition format with an innovative exhibition concept and layout.From a first group of 19 exhibitors, today WHITE presents about 1500 brands per year in the four editions of the show.
In 2002 WHITE became an independent format and moved to Superstudio Più.Massimiliano Bizzi was among the first to believe in the potential of the Tortona area.
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