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    logo ALWAYS ON

    About ALWAYS ON

    AlwaysOn Show is the digital expression of TheOne Milano Trade-Show. It is a B2B platform, easy and intuitive, specifically designed to help Buyers from all over the world in their research, allowing them to prepare the visit to the fair, to discover new interesting Brands, to save them in special "wishlists" and to contact them in a simple, safe and private way. is the solution for TheOne Milano to extend the fair period from the few days of the physical event to an entire season of activities, research and visibility for the participating brands. "The boundaries between the physical and the virtual world are increasingly thin ..." says the creator of the Matteo Antonielli platform, "with AlwaysOn Show we are able to position ourselves right between those boundaries, making the transition between exposure, research, purchase and communication more fluid , simultaneously offering a service to Buyers and Brands from all over the world ".