Last December Massimo Lo Campo (Innovation consultant) and Umberto Galimberti (Philosopher) held a dialogue on the subject of the entrepreneur in his capacity as innovator.
The vision of Massimo Lo Campo’s most optimistic entrepreneur-innovator (also technical consultant for Camera Buyer Italia) was contrasted by the more nihilistic one of Umberto Galimberti.
Together they tried to trace the profile and characteristics of the contemporary entrepreneur, placing him within an ethical perimeter that brings out the dual importance of man and technique.
Is the man-entrepreneur naturally technical or technically natural?
Entrepreneurs and managers, now myths of our time, operate increasingly in conditions of uncertainty and extremely rapid changes. Anticipating them by innovating is, without a doubt, the most effective answer to survive in the market; this process, however, requires two fundamental ingredients: to decide quickly, logically, scientifically and to exploit the potential of creative thinking.
This is not an easy challenge in the age of technology, in which man’s subjectivity seems to be dissolving, in which technology increasingly encourages analytical and deterministic approaches, in which the social responsibility of one’s actions has been lost from sight.
Being an entrepreneur-innovator, today, means knowing how to balance thought, ethics, creativity with the needs of scientific and applicative knowledge; in short, it means oscillating between being naturally technical and becoming technically natural.