Taormina presents Taomoda Week 2021. The 2021 edition of TAOMODA WEEK is underway, among the Great Events of the Sicilian Region, scheduled in Taormina from July 13 to 21, and sponsored, among others, by the Ministry of Economic Development and the National Chamber of Italian Fashion.
The calendar of events of the review is rich, which will culminate with the delivery of the Tao Awards in the Gala on July 16 at the Ancient Theater of Taormina.
Opening conference on the morning of Tuesday 13 July on the terrace of the historic Palazzo Calanna-La Baronessa in Taormina with the participation of, among others, Giacomo Santucci President of CBI and Elena Bugranova President of the Russian Buyer Union. Following, in the afternoon, on the panoramic terrace from the Medieval Walls of the Hotel Excelsior, the Lectio magistralis on photography held by Arturo Delle Donne and a portrait section for Acto Onlus (the first Italian association created to support the treatment and prevention of ovarian cancer) with the aim of emphasizing the importance and beauty of prevention.
It continues on July 14 with Sustainability Day, the first day of sustainability established in Sicily, which includes the master class “Actions and strategies for the 2030 ONU agenda” in the morning and a round table in the afternoon, moderated by the journalist Mariarita Grieco ( RAI TG2), on the green transformation of the Italian economy with a parterre of authoritative guests.
It continues on July 15 with another round table moderated by Rai journalist Paola Cacianti entitled “Crafts towards the economy of personalization”, with the participation of President of the Italy China Foundation Mario Boselli, members of the CBI Board of Directors, some of the top international buyers including those gathered in the Russian Buyer Union. In the afternoon, space for the world of design with the conference dedicated by the Order and the Architects Foundation of Catania: Gisella Borioli will present, for the first time in attendance, her book 2000/2020 Design Super Show and the TAO AWARD 2021 for the Design to the architect, designer and entrepreneur Piero Lissoni, one of the protagonists of the volume.
The other Tao Awards reserved for the creators of fashion, music, journalism, television and sustainability will be assigned during the Gala, presented by the La7 journalist Cinzia Malvini.
For fashion: Cristiano Burani, Gianluca Capannolo, Alessandro Enriquez and the creative couple of designers Marco Giugliano and Nicolò Bologna who launched the Marco Bologna brand. The career award will go to Piero Piazzi, manager and talent scout who will be accompanied by the top model Nadège. Ludovica Casellati, on the other hand, will receive the first TAO AWARD dedicated to Sustainability, for her commitment to promoting tourism with a low environmental impact. The names of the other winners, for the cinema, television, journalism, photography and music categories, will be revealed at the press conference on 13 July.
Great curiosity and attention also for the TAOMODA Sicily showcase, dedicated to the Made in Sicily brands that have been able to export the excellence and centuries-old artisan tradition typical of the island. “A special edition awaits us – comments Agata Patrizia Saccone, President of TAOMODA – which we will present in a renewed and concentrated format but with even more enthusiasm. We worked quickly and with even more commitment, consciously choosing to take sides in support of the new generations, the future of the sector. We also wanted to take the field in support of Made in Sicily and the culture of fashion that has been able to reinvent itself in difficulty with pride, highlighting the importance of issues related to sustainability. In the hope that the business culture can create wealth but above all last over time by drawing on renewable resources with attention and responsibility “.