A pop-up store and a quintessential capsule of Ibiza’s sensual mood. LOEWE and Tessabit meet on Lake Como for an exclusive double partnership.
Loewe, the luxury maison of the LVMH group led since 2013 by the creativity of Jonathan Anderson, has chosen Tessabit as an exclusive multi-brand partner to celebrate the launch of the LOEWE Paula’s Ibiza Spring – Summer 2022 capsule. An annual collection that brings clothing back to life bohemian coast and the playful archival prints of Paula’s, the legendary Ibiza boutique of the seventies, in a hedonistic tale that celebrates individual freedom. The collection is sensual and casual, imbued with a carefree attitude that is the quintessence of Ibiza. It shines thanks to the glitter of the sequins, the leather can be glimpsed through short hems, lacing and slits. Everything is linear, close to the body and easy to wear. The prints are bold too: from the surf graphics by LeRoy Grannis, to cactus motifs and fun geometries.
«We are proud to announce today this important innovative collaboration that sees Tessabit partner of a maison with an energetic and visionary creativity that never ceases to surprise. LOEWE has chosen Tessabit to tell its collections, starting with the iconic Paula’s Ibiza which will light up the windows with a new exclusive pop-up in the heart of the tourist resort, thanks to the sparkles and colorful graphics of the new capsule. The collaboration will then continue to live on events and new launches throughout the summer season, in an itinerant project that will involve Lake Como between Cernobbio and Bellagio, strengthening the brand’s multi-channel project», declares Andrea Molteni, CEO of the brand that sinks its roots in the city of Como for three generations.
LOEWE Paula’s Ibiza is therefore available starting today, Thursday 14 April, on the e-commerce channels of the Como brand, and will also be the guest of honor in the new Tessabit pop-up store in Cernobbio, an exclusive space with five windows overlooking the ancient Via Regina a few steps from the entrance of Villa d’Este, which will open its doors to the public on Friday 15 April. A historic boutique, with original early 20th century boiserie, which opens with the launch of the LOEWE Paula’s Ibiza capsule and will then live all summer with collections dedicated to the universe of men and women, which will make guests touch the savoir- faire Loewe.
From Cernobbio to Bellagio, the pearl of the Lario, the LOEWE Paula’s Ibiza capsule will become the protagonist of a partial takeover of the boutique designed by architect and designer Patricia Urquiola, inaugurated last September. «The Paula’s Ibiza capsule will be set up in the shop windows and inside a jewel boutique we are very fond of. It is a new interior design project signed by a talented architect, as well as a strategic point in one of the most beautiful locations on Lake Como, with 13 shop windows overlooking the Manzoni lake and the picturesque Serbelloni staircase». In the Bellagio boutique, the Paula’s Ibiza capsule will be welcomed in the windows and in a prestigious space set up ad hoc, to celebrate the special pieces on sale at Tessabit.