These are difficult moments, we try to build strength, but unfortunately in situations like this solidarity among citizens or correct conduct respecting the rules is not enough. Our hospitals require serious, especially economic, help to be able to respond to all requests for help. So the big fashion houses, which are undergoing the Coronavirus crisis, have chosen to make substantial donations to finance the search for a vaccine. Here are all the houses involved
The Armani Group has decided to donate one million and 250 thousand euros to the Luigi Sacco, San Raffaele and Istituto dei Tumori hospitals in Milan, Spallanzani in Rome and to support the Civil Protection activity for the Coronavirus emergency. In addition to Giorgio Armani, Chiara Ferragni and Fedez, taking advantage of their popularity among young people, with a personal donation of 100 thousand euros, have launched a campaign in support of the available fundraising (here the link) intended for creation of new beds read in the intensive care unit of the San Raffaele Hospital in Milan, places as we know necessary to face the health emergency of the Coronavirus. Etro has decided to donate the Asst Fatebenefratelli Sacco to help research the Microbiology and Virology Laboratory of the Luigi Sacco Hospital in Milan. To testify to the world that Milan does not stop Etro dedicates a special T-shirt to the city with the inscription ‘Milan Never Stops‘. Dolce & Gabbana supported an important donation to Humanitas University, funding a study coordinated by the immunologist Alberto Mantovani. The Moët Hennessy – Louis Vuitton group, known as the LVMH Group, a multinational grouping around 76 fashion brands, has donated $ 2.3 million to research against coronavirus. While the Kering Group, which brings together brands such as Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, Stella McCartney, and Alexander McQueen, donated another million.
Donatella Versace, together with her daughter Allegra, donated 200 thousand euros to the intensive care unit of San Raffaele in Milan, while Prada wanted to provide each of the Milanese hospitals Buzzi, Sacco and San Raffaele with two complete stations of intensive care and resuscitation. Sergio Rossi instead donated 100 thousand euros to the Fatebenefratelli-Sacco hospital. The Kering group instead contributed 2 million euros to the hospitals of Lombardy, Veneto, Tuscany and Lazio; while Recarlo has decided to support with a significant donation shared between the Luigi Sacco Hospital in Milan and the Civil Hospital Ss. Antonio e Biagio and Cesare Arrigo in Alessandria.
Giuseppe Santoni launched the #NoiSiamoLeMarche campaign, to support the territory and strengthen the intensive care units of the local health structures; Renzo Rosso, through Otb foundation, has created a fundraiser for small hospital centers.
These are just a few examples of those who are helping our hospitals to move forward and who through raising people’s awareness and increasing civil sense manage to raise the money needed to help our doctors and hospitals survive this difficult moment.