“We needed greater incisiveness and distinctiveness – says d’Aniello – to win in the arena of internationalization. A progress, in tune with the evolved and informed target in the fashion field who has always followed us and that will find further ideas and motivations with the new deal. ”
D’Aniello Boutique re-launches the business with a digital re-branding entitled “The difference lies in the details”. The new DNA of the store is characterized by the minimalism, elegance and attention to details of the danielloboutique.it online store.
The growth of the e-commerce in recent years has led Luigi, Antonio and Fabio D’Aniello to invest in this channel. In particular, the innovation lies in the technological replatforming and in the graphic and image restyling.
The goal is to make the interface user-friendly, to encourage and stimulate the customer to purchase. The shopping experience must be unique and original, able to involve with interesting contents and thanks to an offer of over 150 designers.